A businessman settled in India wishes to expand his business beyond the political boundaries, in countries like Japan and Korea. People of Japan or Korea can understand English, beyond doubt; the meetings can, definitely, be conducted in English. If the meeting, however, is conducted in Japanese or Korean, the possibility of the deal being cracked in the first attempt increases manifold. This is not because the deal becomes more profitable simply by changing the language, but because the prospective client or business partner must have been pleased by the conductor of the meeting by speaking in their language. A psychological thread must have been tied between the speaker and the audience, and it might be likely to benefit in the long run.
Similarly, if a multimedia company is planning to launch a new product in the international market, the company’s marketing strategists need to be well versed with the languages of the lands where they intend to launch the product. Why is this so? This is because, if they wish to make it big in the foreign lands, they need to convince people of the quality and standards, and benefits of the product by conveying a touching message in their own language. An emotional connection needs to be developed with the audience for them to become your prospective buyers.
For people who are striving to secure a job in multinational companies, knowing a foreign language is an additional benefit. These people can get opportunities as foreign delegates sent abroad by the company for meetings, conferences, etc.
Government sector also requires individuals who are well acquainted with one or more foreign languages in its service. Foreign affairs ministry requires foreign diplomats or ambassadors to know the language of the people that they deal with or have to communicate with.
From the above, we understand how important it is to know multiple languages in these times of globalization. The world is growing smaller and smaller in terms of connectivity and technical proximity. To broaden your reach, to explore new horizons, and to multiply your chances of being selected to promising or highly cherished and sought after roles or positions in the professional life, you need to achieve fluency or proficiency in various languages.